We often get asked how it’s like to work in this ever evolving, fast paced experiential realm where requirements are ever changing and you are constantly running after one or the other idea.
If you ask me - there is no typical day of work. All our days are filled with different set of challenges and…
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Eyes AI, blockchain and virtual reality areas to scale up
Experiential marketing firm NeoNiche Integrated Solutions Pvt. Ltd. has initiated dialogues to partner with new technology start-ups working in the fields of machine learning, artificial intelligence (AI), blockchain and virtual reality to scale up to the next level in its field, according to a top executive.…
With demonetisation, vendors are now forced to be very particular about billing and taxes, rendering it risky to pull off such stunts
8 November 2016 marked as a significant day in the history of India. The entire nation came to a standstill when Prime Minister Narendra Modi announced that the existing Rs 500 and Rs 1,000…
How can brands truly engage with a consumer? Is experiential marketing the right solution? In conversation with Prateek Kumar, CEO and MD, NeoNiche, we sought his views on the current market scenario in experiential marketing, how brands are reacting post GST and demonetisation in the country, where he plans to take his company three years…
Prateek N. Kumar started his career in hospitality and hotel management, where he found the business of events management particularly interesting. He worked with several event agencies, gained experience and then decided to start his own business. In April 2011, Kumar founded NeoNiche Integrated Solutions along with former colleagues Ashish Iyer, Valay Lakdavala, Indraneel Bhat…
The Union Budget 2016 announced today is well thought of in terms of focusing back to few key areas, I Particularly liked Rs. 2.87 cr to village panchayats & increased allocation for PMGSY, MNREGA, rural electrification etc will transform rural India. Budget focusses on agriculture and farmers. Farmer income to be doubled by 2022 &…
There are many changes companies today are noticing when they go to campuses for recruitment. While in 2014-15, the entrepreneurial bug was in the air, this time around, with increased startup hiring from campuses, there is greater competition among employers to attract top talent.
With more choices, students are ready to check out all their options…
With internet connectivity and proliferation of smartphone users, brands need to create a strong presence in the online world. With an enviable online presence, brands are directly reaching out to consumers, their reactions are much faster and these can be measured in real-time, thus helping them understand brand loyalty among its users. It takes emotional…
Last month during my flight from Delhi to Mumbai, I was seated next to a gentleman, What started as customary weather talk turned out to be an insightful conversation on Change Management. The gentleman turned out to be a fellow CEO who was grappling with change his startup is so successful that in the past…
The 80s and 90s were the decades when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our clothes look whiter or how a particular Scooter brand was creating stronger images of stronger…