With the rise in viewership of the league, sponsorship rates have also gone up.
The razzmatazz and money associated with the Indian Premier League has been well documented and the title sponsorship of the event is an indicator of the eye-popping valuation the franchise-based league enjoys. From Rs 200 crore to Rs 2,199 crore, the title…
Event Management
More than 60 per cent ads on TV and OTT platforms are tech ads.
The Indian Premier League (IPL) has been growing with every iteration from its inception in 2008 and has become one of the most celebrated Twenty20 match formats in India. With some of the biggest players in the world joining in with local…
The recent controversy and furore over Surf Excel's Holi advertisement had Microsoft Excel bearing the brunt of social media trolls and attacks. Netizens confused the two brands despite them existing for decades and operating in distinctly different segments.
Two years ago, certain comments by Snapchat CEO Evan Spiegel on India had social media aficionados not just…
NeoNiche Integrated, India’s leading experiential marketing company was awarded as the country’s best event management agency for the year 2018, at the recently held India’s No.1 Brand Awards by IBC InfoMedia. Among the most coveted corporate awards in the country, it bears testament to NeoNiche’s commitment to delivering world-class experiences for clients.
Over the past…
Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence
NeoNiche Integrated Solutions Pvt Ltd., an experiential communications agency enfolded the year by winning 2 awards at the ET Now Stars of the Industry Awards 2018. Prateek N Kumar, CEO and Managing Director won the “Entrepreneur of the year” award and Valay Lakdawala, Director won in the category of “Marketing professional of the year”.
The prestigious…
NeoNiche Integrated Solutions, an experiential communications agency enfolded the year by winning 2 awards at the ET Now Stars of the Industry Awards 2018.
#Predictions2019: Future is all about Reaching the Right Audience, Using the Right Channels, at the Right Time to Drive Relevant Conversations, Prateek Kumar, NeoNiche
After two years of flat performance, advertising industry got back in its game as it recorded 12% increase in the ad spends last year. Digital and Outdoor witnessed a major hike in…
"Engagement can never lose meaning unless you run your organization with robots or treat your employees like robots!", says CEO and MD of NeoNiche
Prateek N Kumar, CEO & MD, NeoNiche talks about HR processes, engagement and hiring the right set of people.
Several reports suggest that Indians are the most hardworking employees across the…
With Snapchat and Facebook betting big on original videos and content creators by introducing new tools and features, experts question over the two being actual competitors in the video space.
Video is the ‘BIG’ thing today, undoubtedly, and will be, given the volume at which it is getting produced each day by millions of online users.…