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NeoNiche Integrated Solutions Pvt Ltd
Brand Management Event Management Published Articles
From DLF to Vivo, here’s how IPL’s sponsorship story has changed in last 11 years
With the rise in viewership of the league, sponsorship rates have also gone up. The razzmatazz and money associated with the Indian Premier League has been well documented and the title sponsorship of the event is an indicator of the eye-popping valuation the franchise-based league enjoys. From Rs 200 crore to Rs 2,199 crore, the title…
September 18, 20190Comments5 minRead time
NeoNiche Integrated Solutions Pvt Ltd
Published Articles
NeoNiche appoints Vivek Pandey as VP-Business Development
He has led senior management positions with events and exhibitions agencies such as Imagination, Showtime, 70 EMG, Saltxp and Meroform in India Integrated experiential communication agency NeoNiche Integrated Solutions Pvt Ltd has appointed Vivek Pandey as Vice President to lead new business initiatives and special projects. Pandey will work closely with the management board to help…
April 15, 20190Comments2 minRead time
NeoNiche Integrated Solutions Pvt Ltd
Brand Management Event Management Experience Published Articles
NeoNiche Integrated Solutions named India’s Best Event Management Agency
NeoNiche Integrated, India’s leading experiential marketing company was awarded as the country’s best event management agency for the year 2018, at the recently held India’s No.1 Brand Awards by IBC InfoMedia. Among the most coveted corporate awards in the country, it bears testament to NeoNiche’s commitment to delivering world-class experiences for clients. Over the past…
March 25, 20190Comments1 minRead time
Brand Management Experience Interviews Published Articles
Devotional channels see over 5-fold increase in viewership from 2016 to 2018
The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd The viewership and ad insertions for devotional channels have seen a considerable increase in the 2016-2018 period, shows data from Broadcast Audience Research Council India (BARC). In…
March 22, 20190Comments7 minRead time
Event Management Published Articles
NeoNiche wraps 2018 by bagging 2 awards at ET Now – Stars Of The Industry
NeoNiche Integrated Solutions Pvt Ltd., an experiential communications agency enfolded the year by winning 2 awards at the ET Now Stars of the Industry Awards 2018. Prateek N Kumar, CEO and Managing Director won the “Entrepreneur of the year” award and Valay Lakdawala, Director won in the category of “Marketing professional of the year”. The prestigious…
January 23, 20190Comments1 minRead time
Experience Interviews Published Articles
Mixed reviews for Clinique India’s campaign
Clinique India’s We Hear You ft Instagram influencers rakes mixed reviews Clinique India’s ‘We Hear You’ seeks to celebrate independent and beautiful women; experts share their take on whether the campaign rings the right note. For TV presenter and Youtuber Leeza Mangaldas, skin care has always been more important than make-up. Meanwhile, being unafraid is beautiful feels…
January 15, 20190Comments5 minRead time