Prateek N. Kumar is the co-founder and the Chief Executive Officer of NeoNiche Integrated, one of India’s most admired experiential marketing company.
He started as the Chief Operating Officer at NeoNiche, after its inception in April 2011. Prateek helped the leadership team stay together through the initial difficult years. During this time, he articulated a new positioning for NeoNiche as a company driven by IDEAS, INNOVATION and INSIGHT.
He led leadership development, marketing and knowledge management initiatives that differentiated the company from the very beginning. NeoNiche’s distinctive and widespread network reflect his thought leadership. He is also the face of the company’s outreach beyond business and writes for business media on leadership, startups and marketing.
His first successful ‘campaign’ was back in the 7th standard for a ‘client’, his friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day, and the young boy’s enthusiasm, passion and entrepreneurial bugs have only been biting harder.
After starting his career in hospitality and hotel management, he shared his part in a number of growth stories of startup event agencies. This gave him tremendous on-ground exposure and hands-on learning. With a dream of creating an agency that would be loved by every stakeholder- clients, vendor partners and employees alike – was born NeoNiche. Idea-driven, Innovation-focused and Insightful- these core qualities became the DNA and driving force of the organisation.
Breaking the mould and challenging the status quo is a daily ritual at NeoNiche. With his head in the skies and feet firmly on the ground, Prateek is as Prateek does. Driven by passion, his versatility and adaptability, people-skills and big-picture view-point make him the leader that he is. His greatest strength is the ability to pick the right person for the right job, create self-sustaining and profitable ventures and then stepping aside to let the new leaders take the baton forward. Then, he sets his eyes on the next target and begins the march forward- perhaps that’s why they call him ‘The Milestone Man’.
An avid blogger and voracious reader, he is also a passionate activist for animal rights and related social causes.