The recent controversy and furore over Surf Excel's Holi advertisement had Microsoft Excel bearing the brunt of social media trolls and attacks. Netizens confused the two brands despite them existing for decades and operating in distinctly different segments.
Two years ago, certain comments by Snapchat CEO Evan Spiegel on India had social media aficionados not just…
Experience
NeoNiche Integrated, India’s leading experiential marketing company was awarded as the country’s best event management agency for the year 2018, at the recently held India’s No.1 Brand Awards by IBC InfoMedia. Among the most coveted corporate awards in the country, it bears testament to NeoNiche’s commitment to delivering world-class experiences for clients.
Over the past…
The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd
The viewership and ad insertions for devotional channels have seen a considerable increase in the 2016-2018 period, shows data from Broadcast Audience Research Council India (BARC).
In…
Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence
Clinique India’s We Hear You ft Instagram influencers rakes mixed reviews
Clinique India’s ‘We Hear You’ seeks to celebrate independent and beautiful women; experts share their take on whether the campaign rings the right note.
For TV presenter and Youtuber Leeza Mangaldas, skin care has always been more important than make-up. Meanwhile, being unafraid is beautiful feels…
NeoNiche Integrated Solutions, an experiential communications agency enfolded the year by winning 2 awards at the ET Now Stars of the Industry Awards 2018.
A sneak peek into the life of Prateek N. Kumar
"Engagement can never lose meaning unless you run your organization with robots or treat your employees like robots!", says CEO and MD of NeoNiche
Prateek N Kumar, CEO & MD, NeoNiche talks about HR processes, engagement and hiring the right set of people.
Several reports suggest that Indians are the most hardworking employees across the…
With Snapchat and Facebook betting big on original videos and content creators by introducing new tools and features, experts question over the two being actual competitors in the video space.
Video is the ‘BIG’ thing today, undoubtedly, and will be, given the volume at which it is getting produced each day by millions of online users.…
The agency will handle the events for Kalpataru’s luxury properties
MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.
Kalpataru Limited is one of India’s leading real estate companies, responsible for building Mumbai’s tallest and luxurious residential tower in…