Digital & Social Mgmt – Prateek N. Kumar

Emotions play key role in a consumer’s brand choices: Experts

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns Brands today have been increasingly taking the emotional route to touch the hearts of their consumers. From Horlicks’ ‘Mother-and-child bond’ advert to the one for Cars24,…

May 21, 20190Comments ByPrateek N. Kumar 7 minRead time

Brand Management Digital & Social Mgmt Published Articles

NeoNiche teams up with DG7 for their digital domain

Through this partnership, both NeoNiche and DG7 would be able to extend an enriched omni channel experience to a wide range of their clientele in the B2B domain

January 24, 20190Comments ByPrateek N. Kumar 2 minRead time

Digital & Social Mgmt Event Management Experience Published Articles

Prateek N. Kumar from NeoNiche bags “Entrepreneur of the year” at ET Now Star Awards

NeoNiche Integrated Solutions, an experiential communications agency enfolded the year by winning 2 awards at the ET Now Stars of the Industry Awards 2018.

January 15, 20190Comments ByPrateek N. Kumar 1 minRead time

Digital & Social Mgmt Event Management Published Articles

Cracking the code to connect with this new breed called “Millennials”

Millennials also called as Gen Y or Next Gen, are the generation born between early 1980’s and early 2000’s.They have been misunderstood, called names like entitlement generation, a self-centred, arrogant and disloyal lot. Every generation differs from the previous one, then why nit-pick on them. Why don’t we just understand, appreciate and learn from the…

January 23, 20180Comments ByPrateek N. Kumar 8 minRead time

Brand Management BTL Digital & Social Mgmt Event Management Experience Published Articles

Context of Content Marketing

Circa 2014 - internet, smart devices and technology has created a world in which, to a greater extent than ever before, individuals and businesses competed and collaborated across the globe for a mindshare of the prospective customer residing anywhere , fragmented into demographics, geographies and so on. While traditional advertising (radio, print, and television) verbally and visually…

January 20, 20150Comments ByPrateek N. Kumar 6 minRead time

Brand Management BTL Digital & Social Mgmt Event Management Experience Interviews Published Articles

They call him – ‘The Milestone Man’

Meet Prateek N Kumar, CEO & Managing Director, NeoNiche. It has been almost 25 years since his first successful 'campaign' as a child of 7th standard made him taste success when he 'designed' sales strategy of his friend's fire cracker stall spinning a staggering 800% ROI. The enthused young boy has not looked back since. After starting…

December 12, 20140Comments ByPrateek N. Kumar 2 minRead time

Digital & Social Mgmt Published Articles

Is the Work Culture At Your Digital Agency Evolving?

Lot has changed and lot will, not only for the client’s but also for agencies. As brands seek potential partners, they look for agencies that stand out from the pack and offer a good fit between their brand and agency team servicing them. Many clients consider “chemistry” to be essential for flow of implementable ideas…

May 19, 20140Comments ByPrateek N. Kumar 6 minRead time

Digital & Social Mgmt Published Articles

Social & Digital Marketing, the new growth drivers

Business cards have changed over the years .The 80’s was an era of Fax and Telex printed on the business card, the 90’s brought Website addresses and the current decade is about social handles. A lot has changed and a lot more will. Globalization and technological advancements are shaping the way we perceive and see…

April 30, 20140Comments ByPrateek N. Kumar 4 minRead time

BTL Digital & Social Mgmt Published Articles

Creating meaningful experiences not campaigns : What does it take

My article that got published in "All about Outdoors" Lot has changed and lot will, not only for the Brands' but also for people and organizations working in the Experiential Marketing domain. Globalization and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and operational processes that just…

January 5, 20140Comments ByPrateek N. Kumar 5 minRead time