NeoNiche Integrated, India’s leading experiential marketing company was awarded as the country’s best event management agency for the year 2018, at the recently held India’s No.1 Brand Awards by IBC InfoMedia. Among the most coveted corporate awards in the country, it bears testament to NeoNiche’s commitment to delivering world-class experiences for clients. Over the past…

With Snapchat and Facebook betting big on original videos and content creators by introducing new tools and features, experts question over the two being actual competitors in the video space. Video is the ‘BIG’ thing today, undoubtedly, and will be, given the volume at which it is getting produced each day by millions of online users.…

Amplification of brand communication by integrating mobile with traditional media spends is a given. Most studies predict mobile/digital marketing growing at a rapid pace, overshadowing the growth in traditional media advertising. Increasing reach among the digitally connected consumers, for savvy traditional media players, is not only helping keep existing consumer engaged but also getting the new…

Partnerships whether in marriage or business are tricky spaces to venture into. However, these points can ease your conflict with respect to business partnerships Opinions expressed by Entrepreneur contributors are their own. Can we do everything alone? It is this question that raises the aspect of why partnerships exist. The world has seen many partnerships crumble into…

For many companies in the start-up space, a robust business model is the only wind in their sails as they blossom into mid-size firms. A handful of them have never raised funds, nor have immediate plans to, and they chug along as revenues continue to pour in from operations. A case in study is NeoNiche Integrated…