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Experiential marketing companies
Riyaz Khambati to lead event operations team at NeoNiche Integrated Solutions
Khambati has over three decades of experience in production, logistics and resource management NeoNiche Integrated Solutions Pvt Ltd., an experiential marketing company, has appointed Riyaz Khambati to lead its event operations team. Khambati will be working conjointly with the senior management at NeoNiche and handle overall operations. Khambati has spearheaded multiple projects in event management companies such…
Experiential marketing companies
NeoNiche appoints Harish Iyer as Head- Content Strategy
Iyer is a renowned LGBTQ rights activist. Prior to NeoNiche, he was associated with organisations such as Shobiz, Hungama Digital Services, and Madison NeoNiche Integrated Solutions Pvt. Ltd has appointed Harish Iyer as their Head-Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche. An alumnus…
How immersive technologies can amplify event marketing
Today, every aspect of our lives is governed by technology. With our increasing dependence on smart devices aided by broadband connectivity, technology is defining, deciding and designing every waking moment of our lives, from ordering groceries and appeals, to booking a cab and vacations to even managing our finances. Immersive technologies are redefining our experiences…
The Growing Need of Experiential Marketing in New Age Marketing Mix
According to a study, 87% of the global consumers believe that brands should act with integrity all the time Tom Peters rightly said in his new book - RE-IMAGINE that “Despite the fact that experiences will be the essence of life in the New Economy … most companies trying to pull this ‘experience thing’ off will…
Why startups need to refine their marketing
A few compelling pieces of content with wide reach, and a consistent approach, will work to their advantage The evolution of marketing is scary. It seems that whenever we tried to adapt to consumers’ tastes and preferences, they changed. One of the most powerful trends that has stayed out of this evolution is the emergence of…