For many companies in the start-up space, a robust business model is the only wind in their sails as they blossom into mid-size firms. A handful of them have never raised funds, nor have immediate plans to, and they chug along as revenues continue to pour in from operations.
A case in study is NeoNiche Integrated…
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Khambati has over three decades of experience in production, logistics and resource management
NeoNiche Integrated Solutions Pvt Ltd., an experiential marketing company, has appointed Riyaz Khambati to lead its event operations team. Khambati will be working conjointly with the senior management at NeoNiche and handle overall operations.
Khambati has spearheaded multiple projects in event management companies such…
We live in a largely digitized world today. Right from networking to cloud computing, digitization has penetrated every aspect of our lives. While it helps in ease of communication, we have yet not reached a stage in technology where anything could replace real people power. Here are my 6 learning's gathered in the two decades.
1.…
Iyer is a renowned LGBTQ rights activist. Prior to NeoNiche, he was associated with organisations such as Shobiz, Hungama Digital Services, and Madison
NeoNiche Integrated Solutions Pvt. Ltd has appointed Harish Iyer as their Head-Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.
An alumnus…
Prateek Kumar, CEO and managing director of NeoNiche, a Mumbai-based experiential marketing agency, says that if a startup sells a product through a story, it ends up creating an impression on people’s minds
The startup culture has been burgeoning in India. However, there’s stiff competition all around. To stay ahead in the game, one needs to…
Today, every aspect of our lives is governed by technology. With our increasing dependence on smart devices aided by broadband connectivity, technology is defining, deciding and designing every waking moment of our lives, from ordering groceries and appeals, to booking a cab and vacations to even managing our finances. Immersive technologies are redefining our experiences…
MR, the advanced form of AR, is taking the marketing world by storm.
Employing AR and MR technology in marketing is increasingly helping brands to build long-term customer relationships, boost product/service sales and add to their overall experience.
Mixed reality — a concept which was introduced in 1994 but has gained popularity in the last five years…
According to a study, 87% of the global consumers believe that brands should act with integrity all the time
Tom Peters rightly said in his new book - RE-IMAGINE that “Despite the fact that experiences will be the essence of life in the New Economy … most companies trying to pull this ‘experience thing’ off will…
A few compelling pieces of content with wide reach, and a consistent approach, will work to their advantage
The evolution of marketing is scary. It seems that whenever we tried to adapt to consumers’ tastes and preferences, they changed. One of the most powerful trends that has stayed out of this evolution is the emergence of…
Millennials also called as Gen Y or Next Gen, are the generation born between early 1980’s and early 2000’s.They have been misunderstood, called names like entitlement generation, a self-centred, arrogant and disloyal lot. Every generation differs from the previous one, then why nit-pick on them. Why don’t we just understand, appreciate and learn from the…