Why experimental marketing not only promises better targeting but also ensures effective results

Why experimental marketing not only promises better targeting but also ensures effective results

For brands that aim to reach their mass TG, experiential marketing not only promises better targeting, but also ensures effective results and better RoI metrics For brands that aim to reach their mass TG, experiential marketing not only promises better targeting, but also ensures effective results and better RoI metrics By: Prateek N Kumar Today’s branding is a…

August 1, 20170Comments

How SMEs Can Build a Brand for their Business

As entrepreneurs, we have managed toconceive the greatest, most transformative and game-changing ideas that the world has known, into business. But like many others, we are on a rollercoaster ride. On one hand, focused on product development and creating a prototype, we found ourselves filled with boundless energy and enthusiasm; on the other, filled with…

August 1, 20170Comments

Experiential Marketing: Towards a more immersive brand experience that creates raving fans out of customers

The art of marketing to consumers on a one-to-one basis is as old as man himself. There are references to direct selling as far back as the Babylonian Code of Hammurabi in 2000 B.C. fast forward to 1893 when Printers’ Ink magazine published a reference to the direct mail trade. By 1971, Alvin Toffler was…

July 23, 20170Comments

February 21, 20170Comments

Leadership Lessons from M.S .Dhoni

The author had the good fortune of playing a couple of matches against Dhoni in the dusty bylanes of Ranchi. Mahendra Singh Dhoni resigned from captaincy of T20 and One Day Internationals yesterday; He had already resigned from Test captaincy three years ago. Undoubtedly, India’s most successful captain, he led the team to victory in the…

Startup NeoNiche offers a single-window solution to marketing needs of brands

Prateek N. Kumar started his career in hospitality and hotel management, where he found the business of events management particularly interesting. He worked with several event agencies, gained experience and then decided to start his own business. In April 2011, Kumar founded NeoNiche Integrated Solutions along with former colleagues Ashish Iyer, Valay Lakdavala, Indraneel Bhat…

August 15, 20160Comments

Interviews

Open for business

Prateek N Kumar is the man spearheading the experienced team at NeoNiche Integrated,. He is aiming to create an agency loved by every stakeholder. He started his career in hospitality and hotel management after which he decided to actively participate in the growth stories of several startup – agencies, giving him tremendous on-ground exposure…

August 11, 20160Comments

February 29, 20160Comments

Budget2016: Post Budget 2016 reaction by Mr. Prateek N Kumar, CEO & Managing Director of NeoNiche Integrated

The Union Budget 2016 announced today is well thought of in terms of focusing back to few key areas, I Particularly liked Rs. 2.87 cr to village panchayats & increased allocation for PMGSY, MNREGA, rural electrification etc will transform rural India. Budget focusses on agriculture and farmers. Farmer income to be doubled by 2022 &…

January 21, 20160Comments

Campus recruitment: Changing talent profile

There are many changes companies today are noticing when they go to campuses for recruitment. While in 2014-15, the entrepreneurial bug was in the air, this time around, with increased startup hiring from campuses, there is greater competition among employers to attract top talent. With more choices, students are ready to check out all their options…

Helping Brands Build Loyalty

With internet connectivity and proliferation of smartphone users, brands need to create a strong presence in the online world. With an enviable online presence, brands are directly reaching out to consumers, their reactions are much faster and these can be measured in real-time, thus helping them understand brand loyalty among its users. It takes emotional…

August 17, 20150Comments

Change Management in Startup

Last month during my flight from Delhi to Mumbai, I was seated next to a gentleman, What started as customary weather talk turned out to be an insightful conversation on Change Management. The gentleman turned out to be a fellow CEO who was grappling with change his startup is so successful that in the past…

July 17, 20150Comments