Skip to content Skip to sidebar Skip to footer

Prateek N. Kumar

104 articles published

Agency Feature – NeoNiche Integrated Solutions

Who are we? NeoNiche Integrated Solutions is an integrated experiential communications agency that promotes brands through events, road shows, exhibitions, conferences, digital marketing, customer contact programs, and social media. They are committed to partnering with the clients to understand their marketing objectives and deliver measurable results through a fully integrated portfolio of marketing services. Team What’s in the…

October 31, 20180Comments

ByPrateek N. Kumar

Brand Management Event Management Experience Published Articles

Chugging along without an external push

For many companies in the start-up space, a robust business model is the only wind in their sails as they blossom into mid-size firms. A handful of them have never raised funds, nor have immediate plans to, and they chug along as revenues continue to pour in from operations. A case in study is NeoNiche Integrated…

October 22, 20180Comments

ByPrateek N. Kumar

Event Management Published Articles

Riyaz Khambati to lead event operations team at NeoNiche Integrated Solutions

Khambati has over three decades of experience in production, logistics and resource management NeoNiche Integrated Solutions Pvt Ltd., an experiential marketing company, has appointed Riyaz Khambati to lead its event operations team. Khambati will be working conjointly with the senior management at NeoNiche and handle overall operations. Khambati has spearheaded multiple projects in event management companies such…

October 10, 20180Comments

ByPrateek N. Kumar

Event Management Interviews Published Articles

6 learnings from people-powered marketing

We live in a largely digitized world today. Right from networking to cloud computing, digitization has penetrated every aspect of our lives. While it helps in ease of communication, we have yet not reached a stage in technology where anything could replace real people power. Here are my 6 learning's gathered in the two decades. 1.…

October 4, 20180Comments

ByPrateek N. Kumar

Event Management Published Articles

NeoNiche appoints Harish Iyer as Head- Content Strategy

Iyer is a renowned LGBTQ rights activist. Prior to NeoNiche, he was associated with organisations such as Shobiz, Hungama Digital Services, and Madison NeoNiche Integrated Solutions Pvt. Ltd has appointed Harish Iyer as their Head-Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche. An alumnus…

September 20, 20180Comments

ByPrateek N. Kumar

Event Management Interviews Published Articles

Tell a story

Prateek Kumar, CEO and managing director of NeoNiche, a Mumbai-based experiential marketing agency, says that if a startup sells a product through a story, it ends up creating an impression on people’s minds The startup culture has been burgeoning in India. However, there’s stiff competition all around. To stay ahead in the game, one needs to…

September 17, 20180Comments

ByPrateek N. Kumar

Event Management Published Articles

How immersive technologies can amplify event marketing

Today, every aspect of our lives is governed by technology. With our increasing dependence on smart devices aided by broadband connectivity, technology is defining, deciding and designing every waking moment of our lives, from ordering groceries and appeals, to booking a cab and vacations to even managing our finances. Immersive technologies are redefining our experiences…

September 14, 20180Comments

ByPrateek N. Kumar

Event Management Published Articles

Making a mark through mixed reality

MR, the advanced form of AR, is taking the marketing world by storm. Employing AR and MR technology in marketing is increasingly helping brands to build long-term customer relationships, boost product/service sales and add to their overall experience. Mixed reality — a concept which was introduced in 1994 but has gained popularity in the last five years…

September 7, 20180Comments

ByPrateek N. Kumar

Uncategorized

Here’s How You Can Know if Your Business is Ready for Expansion

Running a business isn’t easy but the joys of seeing it grow are also incomparable. For the founder of a business, after establishing the base of the business in the city they started in with a good number of customers and revenue pouring in, it’s time to think of expansion. But the expansion of a business…

September 6, 20180Comments

ByPrateek N. Kumar

Event Management Published Articles Uncategorized

The Growing Need of Experiential Marketing in New Age Marketing Mix

According to a study, 87% of the global consumers believe that brands should act with integrity all the time Tom Peters rightly said in his new book - RE-IMAGINE that “Despite the fact that experiences will be the essence of life in the New Economy … most companies trying to pull this ‘experience thing’ off will…

February 1, 20180Comments

ByPrateek N. Kumar