From DLF to Vivo, here’s how IPL’s sponsorship story has changed in last 11 years

With the rise in viewership of the league, sponsorship rates have also gone up. The razzmatazz and money associated with the Indian Premier League has been well documented and the title sponsorship of the event is an indicator of the eye-popping valuation the franchise-based league enjoys. From Rs 200 crore to Rs 2,199 crore, the title…

September 18, 20190Comments

ByPrateek N. Kumar

Brand Management Digital & Social Mgmt Published Articles

Emotions play key role in a consumer’s brand choices: Experts

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns Brands today have been increasingly taking the emotional route to touch the hearts of their consumers. From Horlicks’ ‘Mother-and-child bond’ advert to the one for Cars24,…

May 21, 20190Comments

ByPrateek N. Kumar

Published Articles

NeoNiche appoints Vivek Pandey as VP-Business Development

He has led senior management positions with events and exhibitions agencies such as Imagination, Showtime, 70 EMG, Saltxp and Meroform in India Integrated experiential communication agency NeoNiche Integrated Solutions Pvt Ltd has appointed Vivek Pandey as Vice President to lead new business initiatives and special projects. Pandey will work closely with the management board to help…

April 15, 20190Comments

ByPrateek N. Kumar

Event Management Published Articles

IPL 2019: Tech brands optimise ad slots to drive digital interactions

More than 60 per cent ads on TV and OTT platforms are tech ads. The Indian Premier League (IPL) has been growing with every iteration from its inception in 2008 and has become one of the most celebrated Twenty20 match formats in India. With some of the biggest players in the world joining in with local…

April 6, 20190Comments

ByPrateek N. Kumar

Event Management Experience Published Articles

Blame the name

The recent controversy and furore over Surf Excel's Holi advertisement had Microsoft Excel bearing the brunt of social media trolls and attacks. Netizens confused the two brands despite them existing for decades and operating in distinctly different segments. Two years ago, certain comments by Snapchat CEO Evan Spiegel on India had social media aficionados not just…

March 29, 20190Comments

ByPrateek N. Kumar

Brand Management Event Management Experience Published Articles

NeoNiche Integrated Solutions named India’s Best Event Management Agency

NeoNiche Integrated, India’s leading experiential marketing company was awarded as the country’s best event management agency for the year 2018, at the recently held India’s No.1 Brand Awards by IBC InfoMedia. Among the most coveted corporate awards in the country, it bears testament to NeoNiche’s commitment to delivering world-class experiences for clients. Over the past…

March 25, 20190Comments

ByPrateek N. Kumar

Brand Management Experience Interviews Published Articles

Devotional channels see over 5-fold increase in viewership from 2016 to 2018

The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd The viewership and ad insertions for devotional channels have seen a considerable increase in the 2016-2018 period, shows data from Broadcast Audience Research Council India (BARC). In…

March 22, 20190Comments

ByPrateek N. Kumar

Brand Management Event Management Experience Interviews

Impact of experiential marketing on customer perception of brands: Prateek N. Kumar, NeoNiche

Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence

February 12, 20190Comments

ByPrateek N. Kumar

Brand Management Digital & Social Mgmt Published Articles

NeoNiche teams up with DG7 for their digital domain

Through this partnership, both NeoNiche and DG7 would be able to extend an enriched omni channel experience to a wide range of their clientele in the B2B domain

January 24, 20190Comments

ByPrateek N. Kumar

Event Management Published Articles

NeoNiche wraps 2018 by bagging 2 awards at ET Now – Stars Of The Industry

NeoNiche Integrated Solutions Pvt Ltd., an experiential communications agency enfolded the year by winning 2 awards at the ET Now Stars of the Industry Awards 2018. Prateek N Kumar, CEO and Managing Director won the “Entrepreneur of the year” award and Valay Lakdawala, Director won in the category of “Marketing professional of the year”. The prestigious…

January 23, 20190Comments

ByPrateek N. Kumar