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Experience Interviews Published Articles

Mixed reviews for Clinique India’s campaign

Clinique India’s We Hear You ft Instagram influencers rakes mixed reviews Clinique India’s ‘We Hear You’ seeks to celebrate independent and beautiful women; experts share their take on whether the campaign rings the right note. For TV presenter and Youtuber Leeza Mangaldas, skin care has always been more important than make-up. Meanwhile, being unafraid is beautiful feels…
January 15, 20190Comments

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Experiential marketing company
Event Management Experience Published Articles

Acquisition, development and managing workforce is core to the HR department: CEO, NeoNiche

"Engagement can never lose meaning unless you run your organization with robots or treat your employees like robots!", says CEO and MD of NeoNiche Prateek N Kumar, CEO & MD, NeoNiche talks about HR processes, engagement and hiring the right set of people. Several reports suggest that Indians are the most hardworking employees across the…
January 2, 20190Comments

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Corporate event management companies in Mumbai
Brand Management Event Management Experience Published Articles

Is it really snapchat vs facebook for original video content? experts share!

With Snapchat and Facebook betting big on original videos and content creators by introducing new tools and features, experts question over the two being actual competitors in the video space. Video is the ‘BIG’ thing today, undoubtedly, and will be, given the volume at which it is getting produced each day by millions of online users.…
December 17, 20180Comments

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Experiential marketing company
Event Management Experience Published Articles

Kalpataru mandates NeoNiche to design and deliver their event marketing initiatives

The agency will handle the events for Kalpataru’s luxury properties MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch. Kalpataru Limited is one of India’s leading real estate companies, responsible for building Mumbai’s tallest and luxurious residential tower in…
December 11, 20180Comments

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Event management companies in Mumbai
Brand Management Event Management Experience Published Articles

Mobile innings in the age of digital media convergence

Amplification of brand communication by integrating mobile with traditional media spends is a given. Most studies predict mobile/digital marketing growing at a rapid pace, overshadowing the growth in traditional media advertising. Increasing reach among the digitally connected consumers, for savvy traditional media players, is not only helping keep existing consumer engaged but also getting the new…
November 30, 20180Comments

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Corporate event management companies in Mumbai
Brand Management Event Management Experience Published Articles

Things to remember before entering into a business partnership

Partnerships whether in marriage or business are tricky spaces to venture into. However, these points can ease your conflict with respect to business partnerships Opinions expressed by Entrepreneur contributors are their own. Can we do everything alone? It is this question that raises the aspect of why partnerships exist. The world has seen many partnerships crumble into…
November 26, 20180Comments

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