Prateek N Kumar tells SHALINI SAKSENA that consumers demand relevant information today. To tackle this, brand managers are using below the line advertising technique for more personalised messaging Why are brand managers increasing their marketing spends on Below The Line (BTL) technique? More channels and more newspaper reaching out to diverse customer base, makes it harder for…

Offices in the city are coming to terms with the fact that giving paternity leave is important. However, new parents feel that a three-five day leave isn't enough With fancy infrastructure, five-day working schedules and emphasis on employee motivation and team building activities, offices in the capital are pretty much at par with their international headquarters…

We discuss the role of ethics in promoting oneself at the workplace It is easy to make yourself look good by making others appear bad. But is it correct and ethical? The corporate world today boasts of cutthroat competition, the terminology itself saying it all. But it is important for professionals to grow on their own,…

Prateek N. Kumar, CEO, NeoNiche Integrated Solutions, talks about the company's SME focus and their cloud-based offering, SME Konnect. How much is SME sector important for your business? We understand that the SME sector has a lot of potential. We have a dedicated cloud-based offering for this segment called “SME Konnect” to foster the development of an…

Brand Promotion is necessary for any company as it helps in establishing relevance, grab eyeballs, raise awareness, build relationships at a personal level, create memories, increase loyalty, encourage interactions and stimulate positive WOM (word of mouth), said Prateek N. Kumar, Managing Director & Chief Executive Officer of NeoNiche Integrated Solutions Pvt. Ltd. In an exclusive interview…

While he got the opportunity to become a doctor, Prateek Kumar chose Hotel Management instead. Born eldest of three brothers in Ranchi, which used to be a sleepy little hamlet at the time, Prateek says, he was raised by his working class parents with a very strong value system. It was during that 3 year…