My wish list for this Annual Budget "Sales of space for advertisements on online Newspapers should remain exempted. Some exemption on taxes for inbound tourism based events, Single window clearance for permissions and CSR should be made binding for all enterprise". Some tax rebate on long term infra bonds .The budget should reward entrepreneurship and…
Interviews
Every morning Deepak gets up at 6:30 AM and gets into his daily ritual of quickly picking up his newspaper, a swift glance through the headlines with a morning cup of tea and then another hour in the shower before he emerges to have breakfast with his wife and then he drops his wife to…
Many organisations today require their employees to possess business acumen and strategic thinking in order to tackle the challenges thrown at them every day. Sectors like consultancy and analytics especially treasure these traits because their projects center around improving business and solving problems for their clients. As a result, such firms adopt case study interviews…
A new idea or new campaign can flourish faster with the help of good marketing. Finer market reach always helps in building the brand bigger. The success of major campaigns is a result of great marketing that is constantly backing them up. With 2014 coming to an end we decided to dwell more into the…
Meet Prateek N Kumar, CEO & Managing Director, NeoNiche.
It has been almost 25 years since his first successful 'campaign' as a child of 7th standard made him taste success when he 'designed' sales strategy of his friend's fire cracker stall spinning a staggering 800% ROI. The enthused young boy has not looked back since.
After starting…
A stress interview is the deliberate construction of an unfriendly environment in the interview to subject a potential employee to a pressurised situation and study his/her response.
Consider this scenario. You have been waiting for your interview for close to five hours. After the long nerve-wracking wait, when you finally enter the designated room and find…
An Industry veteran Prateek was in the startup team of Sercon India Pvt. Ltd and was instrumental in setting up company’s branch offices in Mumbai, Bangalore & Chennai, This success led to him being invited to join the core group of Shobiz a Stage management company at that time where he started the Integrated Event…
Prateek N Kumar “THE MILESTONE MAN”, is the CEO & Managing Director of NeoNiche Integrated Solutions.
His first successful ‘campaign’ was back in the 7th standard for the ‘client’, his friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day. And…
Prateek started his career with Sercon India Pvt. Ltd (now a part of WPP group), a BTL agency that brought the concept of database management, audience acquisition, and lead generation seminars for B2B businesses. He then moved on to Shobiz Experiential Communications Pvt Ltd, where he started the Integrated Event Marketing Services Division and converted…
Prateek N. Kumar, MD (Managing Director) & CEO (Chief Executive Officer) , NeoNiche Integrated Solutions Pvt. Ltd. interact with IT Voice recently.
Many big companies are in alliance with NeoNiche, What’s your USP ?
ANS: NeoNiche provides services across different spectrum of “Marketing Mix” ….what our clients get is a single window for all their marketing…