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Meet Prateek N Kumar, CEO & Managing Director, NeoNiche.
It has been almost 25 years since his first successful ‘campaign’ as a child of 7th standard made him taste success when he ‘designed’ sales strategy of his friend’s fire cracker stall spinning a staggering 800% ROI. The enthused young boy has not looked back since.
After starting his career in hospitality and hotel management, he shared in the growth stories with a number of startup event agencies. These gave him tremendous on-ground exposure and hands-on learning. With a dream of creating an agency that would be loved by every stakeholder- clients, vendor partners and employees alike – was NeoNiche born.
Breaking the mold and challenging the status quo is a daily ritual. His greatest strength is the ability to pick the right person for the right job, create self-sustaining and profitable ventures and then stepping aside to let the new leaders take the baton forward. His ever searching eyes are always ready for the next level leaving many milestones behind.
An avid blogger and voracious reader, he is a passionate activist for animal rights and related social causes.
NeoNiche is an intergrated experiential marketing company committed to achieve your marketing objectives and deliver measureable results through a fully integrated portfolio of services.
NeoNiche believes that continous quest for innovation to every “Go To Market Plan”, makes brand proposition unique, effective, measureable, and tangible in its approach. “We seek to reinforce relationship; between company & customers, brand & buyers, product & prospects by creating experiences, delivered real time across multiple platforms.”