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Brand Management Experience Interviews Published Articles
Devotional channels see over 5-fold increase in viewership from 2016 to 2018
The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd The viewership and ad insertions for devotional channels have seen a considerable increase in the 2016-2018 period, shows data from Broadcast Audience Research Council India (BARC). In…
March 22, 20190Comments7 minRead time
Experience Interviews Published Articles
Mixed reviews for Clinique India’s campaign
Clinique India’s We Hear You ft Instagram influencers rakes mixed reviews Clinique India’s ‘We Hear You’ seeks to celebrate independent and beautiful women; experts share their take on whether the campaign rings the right note. For TV presenter and Youtuber Leeza Mangaldas, skin care has always been more important than make-up. Meanwhile, being unafraid is beautiful feels…
January 15, 20190Comments5 minRead time
Interviews
Open for business
Prateek N Kumar is the man spearheading the experienced team at NeoNiche Integrated,. He is aiming to create an agency loved by every stakeholder. He started his career in hospitality and hotel management after which he decided to actively participate in the growth stories of several startup – agencies, giving him tremendous on-ground exposure…
August 11, 20160Comments6 minRead time
Interviews
Quote on Digital India Campaign by Mr. Prateek N. Kumar, Managing Director& Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd.
80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as…
July 3, 20150Comments1 minRead time
Interviews
We see a shift from brand promise to brand experience – Prateek N Kumar, CEO & MD, Neoniche
An avid blogger, voracious reader and an activist for animal rights, Prateek N Kumar feels that a marketing campaign today is all about speed-to-market with the right message at the right time through the right mix of channels while maintaining brand consistency and being non-intrusive. NeoNiche has carried out over 500 activations for reputed brands; CEO & MD, Prateek…
February 23, 20150Comments6 minRead time