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Event Management Published Articles

How immersive technologies can amplify event marketing

Today, every aspect of our lives is governed by technology. With our increasing dependence on smart devices aided by broadband connectivity, technology is defining, deciding and designing every waking moment of our lives, from ordering groceries and appeals, to booking a cab and vacations to even managing our finances. Immersive technologies are redefining our experiences…

September 14, 20180Comments ByPrateek N. Kumar 5 minRead time

Event Management Published Articles

Making a mark through mixed reality

MR, the advanced form of AR, is taking the marketing world by storm. Employing AR and MR technology in marketing is increasingly helping brands to build long-term customer relationships, boost product/service sales and add to their overall experience. Mixed reality — a concept which was introduced in 1994 but has gained popularity in the last five years…

September 7, 20180Comments ByPrateek N. Kumar 5 minRead time

Event Management Published Articles Uncategorized

The Growing Need of Experiential Marketing in New Age Marketing Mix

According to a study, 87% of the global consumers believe that brands should act with integrity all the time Tom Peters rightly said in his new book - RE-IMAGINE that “Despite the fact that experiences will be the essence of life in the New Economy … most companies trying to pull this ‘experience thing’ off will…

February 1, 20180Comments ByPrateek N. Kumar 4 minRead time

Brand Management Event Management Published Articles Uncategorized

Why startups need to refine their marketing

A few compelling pieces of content with wide reach, and a consistent approach, will work to their advantage The evolution of marketing is scary. It seems that whenever we tried to adapt to consumers’ tastes and preferences, they changed. One of the most powerful trends that has stayed out of this evolution is the emergence of…

January 29, 20180Comments ByPrateek N. Kumar 6 minRead time

Digital & Social Mgmt Event Management Published Articles

Cracking the code to connect with this new breed called “Millennials”

Millennials also called as Gen Y or Next Gen, are the generation born between early 1980’s and early 2000’s.They have been misunderstood, called names like entitlement generation, a self-centred, arrogant and disloyal lot. Every generation differs from the previous one, then why nit-pick on them. Why don’t we just understand, appreciate and learn from the…

January 23, 20180Comments ByPrateek N. Kumar 8 minRead time

Brand Management BTL Digital & Social Mgmt Event Management Experience Published Articles

Context of Content Marketing

Circa 2014 - internet, smart devices and technology has created a world in which, to a greater extent than ever before, individuals and businesses competed and collaborated across the globe for a mindshare of the prospective customer residing anywhere , fragmented into demographics, geographies and so on. While traditional advertising (radio, print, and television) verbally and visually…

January 20, 20150Comments ByPrateek N. Kumar 6 minRead time

Brand Management Event Management Experience Interviews Published Articles

Lessons learnt as a first-generation Entrepreneur

Every morning Deepak gets up at 6:30 AM and gets into his daily ritual of quickly picking up his newspaper, a swift glance through the headlines with a morning cup of tea and then another hour in the shower before he emerges to have breakfast with his wife and then he drops his wife to…

January 14, 20150Comments ByPrateek N. Kumar 6 minRead time

Brand Management BTL Event Management Experience Interviews Published Articles

Ciao’ 14 | Now online has become an integral part of the Marketing Mix

A new idea or new campaign can flourish faster with the help of good marketing. Finer market reach always helps in building the brand bigger. The success of major campaigns is a result of great marketing that is constantly backing them up. With 2014 coming to an end we decided to dwell more into the…

December 31, 20140Comments ByPrateek N. Kumar 7 minRead time

Brand Management BTL Digital & Social Mgmt Event Management Experience Interviews Published Articles

They call him – ‘The Milestone Man’

Meet Prateek N Kumar, CEO & Managing Director, NeoNiche. It has been almost 25 years since his first successful 'campaign' as a child of 7th standard made him taste success when he 'designed' sales strategy of his friend's fire cracker stall spinning a staggering 800% ROI. The enthused young boy has not looked back since. After starting…

December 12, 20140Comments ByPrateek N. Kumar 2 minRead time

Brand Management BTL Event Management Published Articles

Creating a memorable Brand Experience

How can my event deliver my brand message to the TG? What’s new? I need an out of this world experience for my audience are few of the rejoinders that an Account Director in any event management company is constantly bombarded with from her or his client. Technology and globalization has changed the rules of…

November 25, 20140Comments ByPrateek N. Kumar 5 minRead time