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A case in point
BTL Interviews
A case in point
Many organisations today require their employees to possess business acumen and strategic thinking in order to tackle the challenges thrown at them every day. Sectors like consultancy and analytics especially treasure these traits because their projects center around improving business and solving problems for their clients. As a result, such firms adopt case study interviews…
January 13, 20150Comments4 minRead time
Ciao ' 14 | Now online has become an integral part of the Marketing Mix
Brand Management BTL Event Management Experience Interviews Published Articles
Ciao’ 14 | Now online has become an integral part of the Marketing Mix
A new idea or new campaign can flourish faster with the help of good marketing. Finer market reach always helps in building the brand bigger. The success of major campaigns is a result of great marketing that is constantly backing them up. With 2014 coming to an end we decided to dwell more into the…
December 31, 20140Comments7 minRead time
Potential Customers
Brand Management BTL Event Management Experience Interviews
Men who Matter: Prateek N. Kumar, MD & CEO, NeoNiche Integrated Solutions
Prateek N Kumar “THE MILESTONE MAN”, is the CEO & Managing Director of NeoNiche Integrated Solutions. His first successful ‘campaign’ was back in the 7th standard for the ‘client’, his friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day. And…
September 26, 20140Comments9 minRead time
Brand Management BTL Published Articles
SME TIMES: Brand building key to small business growth, Prateek N Kumar
Today's customer is more informed and advent of social media have changed them from user to influencers in true sense, today the success of a brand lies in creating emotional connect with their Target Group (TG), one which changes "brand promise" to "brand action", Managing Director & Chief Executive Officer of NeoNiche Integrated Solutions Pvt.…
September 26, 20140Comments10 minRead time
“Experiential marketing” and new age “Marketing Mix”
Brand Management BTL Event Management Published Articles
“Experiential marketing” and new age “Marketing Mix” – Prateek N. Kumar, Managing Director& Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd
80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” andLalitaji's pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as…
March 26, 20140Comments5 minRead time