Brand Management

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Why startups need to refine their marketing

A few compelling pieces of content with wide reach, and a consistent approach, will work to their advantage The evolution of marketing is scary. It seems that whenever we tried to adapt to consumers’ tastes and preferences, they changed. One of the most powerful trends that has stayed out of this evolution is the emergence of…

January 29, 20180Comments ByPrateek N. Kumar 6 minRead time

Brand Management Published Articles

Branding For The Future; Delivery Of Simplicity In A Complex World

The 80s and 90s were the decades when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our clothes look whiter or how a particular Scooter brand was creating stronger images of stronger…

March 23, 20150Comments ByPrateek N. Kumar 6 minRead time

Brand Management Published Articles

Scaling up your business- Lesson from the mountain Eagle

In a distant village at the foot of Himalayas a farmer was walking through a mountain pass and found an eagle’s egg. He came back to his hut and put the egg in the barn to hatch with hen. The eagle egg hatched with the brood of chicks and grew up with them.All his life,…

February 28, 20150Comments ByPrateek N. Kumar 8 minRead time

Brand Management BTL Digital & Social Mgmt Event Management Experience Published Articles

Context of Content Marketing

Circa 2014 - internet, smart devices and technology has created a world in which, to a greater extent than ever before, individuals and businesses competed and collaborated across the globe for a mindshare of the prospective customer residing anywhere , fragmented into demographics, geographies and so on. While traditional advertising (radio, print, and television) verbally and visually…

January 20, 20150Comments ByPrateek N. Kumar 6 minRead time

Brand Management Event Management Experience Interviews Published Articles

Lessons learnt as a first-generation Entrepreneur

Every morning Deepak gets up at 6:30 AM and gets into his daily ritual of quickly picking up his newspaper, a swift glance through the headlines with a morning cup of tea and then another hour in the shower before he emerges to have breakfast with his wife and then he drops his wife to…

January 14, 20150Comments ByPrateek N. Kumar 6 minRead time

Brand Management BTL Event Management Experience Interviews Published Articles

Ciao’ 14 | Now online has become an integral part of the Marketing Mix

A new idea or new campaign can flourish faster with the help of good marketing. Finer market reach always helps in building the brand bigger. The success of major campaigns is a result of great marketing that is constantly backing them up. With 2014 coming to an end we decided to dwell more into the…

December 31, 20140Comments ByPrateek N. Kumar 7 minRead time

Brand Management BTL Digital & Social Mgmt Event Management Experience Interviews Published Articles

They call him – ‘The Milestone Man’

Meet Prateek N Kumar, CEO & Managing Director, NeoNiche. It has been almost 25 years since his first successful 'campaign' as a child of 7th standard made him taste success when he 'designed' sales strategy of his friend's fire cracker stall spinning a staggering 800% ROI. The enthused young boy has not looked back since. After starting…

December 12, 20140Comments ByPrateek N. Kumar 2 minRead time

Brand Management BTL Event Management Published Articles

Creating a memorable Brand Experience

How can my event deliver my brand message to the TG? What’s new? I need an out of this world experience for my audience are few of the rejoinders that an Account Director in any event management company is constantly bombarded with from her or his client. Technology and globalization has changed the rules of…

November 25, 20140Comments ByPrateek N. Kumar 5 minRead time

Brand Management BTL Event Management Experience Interviews

Men who Matter: Prateek N. Kumar, MD & CEO, NeoNiche Integrated Solutions

Prateek N Kumar “THE MILESTONE MAN”, is the CEO & Managing Director of NeoNiche Integrated Solutions. His first successful ‘campaign’ was back in the 7th standard for the ‘client’, his friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day. And…

September 26, 20140Comments ByPrateek N. Kumar 9 minRead time

Brand Management BTL Published Articles

SME TIMES: Brand building key to small business growth, Prateek N Kumar

Today's customer is more informed and advent of social media have changed them from user to influencers in true sense, today the success of a brand lies in creating emotional connect with their Target Group (TG), one which changes "brand promise" to "brand action", Managing Director & Chief Executive Officer of NeoNiche Integrated Solutions Pvt.…

September 26, 20140Comments ByPrateek N. Kumar 10 minRead time