Entrepreneur’s Better Half

December 12, 20140Comments

They call him – ‘The Milestone Man’

Meet Prateek N Kumar, CEO & Managing Director, NeoNiche. It has been almost 25 years since his first successful 'campaign' as a child of 7th standard made him taste success when he 'designed' sales strategy of his friend's fire cracker stall spinning a staggering 800% ROI. The enthused young boy has not looked back since. After starting…

Brand Management BTL Event Management Published Articles

Creating a memorable Brand Experience

How can my event deliver my brand message to the TG? What’s new? I need an out of this world experience for my audience are few of the rejoinders that an Account Director in any event management company is constantly bombarded with from her or his client. Technology and globalization has changed the rules of…

November 25, 20140Comments

November 19, 20140Comments

Published Articles

How to make a ‘go to market plan’

Entrepreneurs are filled with boundless energy and enthusiasm. They are focused on product development, keep chasing the bottom-line, and are always desperate for funding. The last thing we want to think about is marketing, and this is due to many reasons that range from lack of funds and resources, to too little time to do…

November 4, 20140Comments

Nail the stress interview

A stress interview is the deliberate construction of an unfriendly environment in the interview to subject a potential employee to a pressurised situation and study his/her response. Consider this scenario. You have been waiting for your interview for close to five hours. After the long nerve-wracking wait, when you finally enter the designated room and find…

SOCIAL PROMA: Exclusive Interview: Prateek N. Kumar, MD & CEO – NeoNiche Integrated Solutions Pvt. Ltd.

An Industry veteran Prateek was in the startup team of Sercon India Pvt. Ltd and was instrumental in setting up company’s branch offices in Mumbai, Bangalore & Chennai, This success led to him being invited to join the core group of Shobiz a Stage management company at that time where he started the Integrated Event…

Brand Management BTL Event Management Experience Interviews

Men who Matter: Prateek N. Kumar, MD & CEO, NeoNiche Integrated Solutions

Prateek N Kumar “THE MILESTONE MAN”, is the CEO & Managing Director of NeoNiche Integrated Solutions. His first successful ‘campaign’ was back in the 7th standard for the ‘client’, his friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day. And…

Brand Management BTL Published Articles

SME TIMES: Brand building key to small business growth, Prateek N Kumar

Today's customer is more informed and advent of social media have changed them from user to influencers in true sense, today the success of a brand lies in creating emotional connect with their Target Group (TG), one which changes "brand promise" to "brand action", Managing Director & Chief Executive Officer of NeoNiche Integrated Solutions Pvt.…

Everything Experiential: Your Life Within The Pixel Will Change – Prateek N Kumar, MD & CEO, NeoNiche

Prateek started his career with Sercon India Pvt. Ltd (now a part of WPP group), a BTL agency that brought the concept of database management, audience acquisition, and lead generation seminars for B2B businesses. He then moved on to Shobiz Experiential Communications Pvt Ltd, where he started the Integrated Event Marketing Services Division and converted…

September 23, 20140Comments

“It’s all about making the connect” says Mr Prateek N. Kumar (MD & CEO), NeoNiche

Prateek N. Kumar, MD (Managing Director) & CEO (Chief Executive Officer) , NeoNiche Integrated Solutions Pvt. Ltd. interact with IT Voice recently. Many big companies are in alliance with NeoNiche, What’s your USP ? ANS: NeoNiche provides services across different spectrum of “Marketing Mix” ….what our clients get is a single window for all their marketing…