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All Great Organizations Have Great Leaders

All great organizations have great leaders. The leader is the visionary, the captain who guides the organization. In today’s corporate world we call her/him the Director, CEO, COO, etc. Without her/him we will lose direction. Steering the cause, company at the highest levels means you must contend with more complexity and demands than ever before.…

August 28, 20140Comments ByPrateek N. Kumar 8 minRead time

Brand Management Published Articles

Good advertising can lead to action: Prateek N Kumar

In today's digital environment with all the broadband connectivity and smart devices, the line blurring between the real and virtual, many brands are making an effort to create virtually real experiences to reach out to their consumers. Now technology allows them a two-way communication with their target audience unlike in an earlier era when they…

August 4, 20140Comments ByPrateek N. Kumar 2 minRead time

Brand Management Published Articles

The Emotional Connect

It is important to establish an emotional rapport with customers We do live in exciting times, where things change with a blink of an eye; globalisation and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and processes that just a decade ago reigned supreme, now look a…

July 15, 20140Comments ByPrateek N. Kumar 5 minRead time

Digital & Social Mgmt Published Articles

Is the Work Culture At Your Digital Agency Evolving?

Lot has changed and lot will, not only for the client’s but also for agencies. As brands seek potential partners, they look for agencies that stand out from the pack and offer a good fit between their brand and agency team servicing them. Many clients consider “chemistry” to be essential for flow of implementable ideas…

May 19, 20140Comments ByPrateek N. Kumar 6 minRead time

Digital & Social Mgmt Published Articles

Social & Digital Marketing, the new growth drivers

Business cards have changed over the years .The 80’s was an era of Fax and Telex printed on the business card, the 90’s brought Website addresses and the current decade is about social handles. A lot has changed and a lot more will. Globalization and technological advancements are shaping the way we perceive and see…

April 30, 20140Comments ByPrateek N. Kumar 4 minRead time

BTL Published Articles

Why BTL is a better return on Marketing Investment

Flashback to 80s and 90s, those were the years when my generation was growing up. The ASIAD Games brought us more than the mascot “Appu”, for the first time TV telecast happened in colourand opened the floodgates for advertising. We still remember Lalitaji’s pearls of wisdom on which washing powder made your whites look whiter…

March 26, 20140Comments ByPrateek N. Kumar 4 minRead time

Brand Management BTL Event Management Published Articles

“Experiential marketing” and new age “Marketing Mix” – Prateek N. Kumar, Managing Director& Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd

80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” andLalitaji's pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as…

March 26, 20140Comments ByPrateek N. Kumar 5 minRead time

BTL Digital & Social Mgmt Published Articles

Creating meaningful experiences not campaigns : What does it take

My article that got published in "All about Outdoors" Lot has changed and lot will, not only for the Brands' but also for people and organizations working in the Experiential Marketing domain. Globalization and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and operational processes that just…

January 5, 20140Comments ByPrateek N. Kumar 5 minRead time

Experience Published Articles

Notes to my twin Sons

My Sons, as I hold you in my arms there are thoughts traversing through my heart, it has been 9 months of waiting from that day at the Gynecologist... It took some time for the news to sink in then. and I would be honest it is taking me time to come to terms with…

December 5, 20131Comment ByPrateek N. Kumar 9 minRead time

Experience Published Articles

Stakeholders’ Equilibrium – People that matter

This post was earlier published as my article in "Experiential Marketing" Magazine Online Version of the article Lot has changed and lot will, not only for the Clients' but also for people and organizations working in the Experiential Marketing Industry. Globalization and technology advancement is shaping the way we perceive and see things today like never…

April 25, 20130Comments ByPrateek N. Kumar 5 minRead time