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Event Management

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Brand Management BTL Event Management Experience Interviews
Men who Matter: Prateek N. Kumar, MD & CEO, NeoNiche Integrated Solutions
Prateek N Kumar “THE MILESTONE MAN”, is the CEO & Managing Director of NeoNiche Integrated Solutions. His first successful ‘campaign’ was back in the 7th standard for the ‘client’, his friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day. And…
September 26, 20140Comments9 minRead time
“Experiential marketing” and new age “Marketing Mix”
Brand Management BTL Event Management Published Articles
“Experiential marketing” and new age “Marketing Mix” – Prateek N. Kumar, Managing Director& Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd
80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” andLalitaji's pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as…
March 26, 20140Comments5 minRead time