In today's digital environment with all the broadband connectivity and smart devices, the line blurring between the real and virtual, many brands are making an effort to create virtually real experiences to reach out to their consumers. Now technology allows them a two-way communication with their target audience unlike in an earlier era when they…

It is important to establish an emotional rapport with customers We do live in exciting times, where things change with a blink of an eye; globalisation and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and processes that just a decade ago reigned supreme, now look a…