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“Experiential marketing” and new age “Marketing Mix”
Brand Management BTL Event Management Published Articles

“Experiential marketing” and new age “Marketing Mix” – Prateek N. Kumar, Managing Director& Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd

80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” andLalitaji's pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as…
March 26, 20140Comments

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“Find most cost effective way to promote brand”
Interviews

“Find most cost effective way to promote brand”

Brand Promotion is necessary for any company as it helps in establishing relevance, grab eyeballs, raise awareness, build relationships at a personal level, create memories, increase loyalty, encourage interactions and stimulate positive WOM (word of mouth), said Prateek N. Kumar, Managing Director & Chief Executive Officer of NeoNiche Integrated Solutions Pvt. Ltd. In an exclusive interview…
March 11, 20140Comments

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