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Prateek N. Kumar

104 articles published

Interviews

Digital India: Life In A Connected World

1980s and 90s were the decades when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called "Jhumri Tilaya" and Lalitaji's pearls of wisdom on which washing powder made our clothes look whiter or how a particular Scooter brand was creating stronger images of stronger India as…

July 3, 20150Comments

ByPrateek N. Kumar

Interviews

Quote on Digital India Campaign by Mr. Prateek N. Kumar, Managing Director& Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd.

80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as…

July 3, 20150Comments

ByPrateek N. Kumar

Brand Management Published Articles

Branding For The Future; Delivery Of Simplicity In A Complex World

The 80s and 90s were the decades when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our clothes look whiter or how a particular Scooter brand was creating stronger images of stronger…

March 23, 20150Comments

ByPrateek N. Kumar

Brand Management Published Articles

Scaling up your business- Lesson from the mountain Eagle

In a distant village at the foot of Himalayas a farmer was walking through a mountain pass and found an eagle’s egg. He came back to his hut and put the egg in the barn to hatch with hen. The eagle egg hatched with the brood of chicks and grew up with them.All his life,…

February 28, 20150Comments

ByPrateek N. Kumar

Interviews

We see a shift from brand promise to brand experience – Prateek N Kumar, CEO & MD, Neoniche

An avid blogger, voracious reader and an activist for animal rights, Prateek N Kumar feels that a marketing campaign today is all about speed-to-market with the right message at the right time through the right mix of channels while maintaining brand consistency and being non-intrusive. NeoNiche has carried out over 500 activations for reputed brands; CEO & MD, Prateek…

February 23, 20150Comments

ByPrateek N. Kumar

Interviews

Pre-Budget expectation 2015-16 by Mr. Prateek N. Kumar, Managing Director & Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd.

My wish list for this Annual Budget "Sales of space for advertisements on online Newspapers should remain exempted. Some exemption on taxes for inbound tourism based events, Single window clearance for permissions and CSR should be made binding for all enterprise". Some tax rebate on long term infra bonds .The budget should reward entrepreneurship and…

February 6, 20150Comments

ByPrateek N. Kumar

Brand Management BTL Digital & Social Mgmt Event Management Experience Published Articles

Context of Content Marketing

Circa 2014 - internet, smart devices and technology has created a world in which, to a greater extent than ever before, individuals and businesses competed and collaborated across the globe for a mindshare of the prospective customer residing anywhere , fragmented into demographics, geographies and so on. While traditional advertising (radio, print, and television) verbally and visually…

January 20, 20150Comments

ByPrateek N. Kumar

Brand Management Event Management Experience Interviews Published Articles

Lessons learnt as a first-generation Entrepreneur

Every morning Deepak gets up at 6:30 AM and gets into his daily ritual of quickly picking up his newspaper, a swift glance through the headlines with a morning cup of tea and then another hour in the shower before he emerges to have breakfast with his wife and then he drops his wife to…

January 14, 20150Comments

ByPrateek N. Kumar

BTL Interviews

A case in point

Many organisations today require their employees to possess business acumen and strategic thinking in order to tackle the challenges thrown at them every day. Sectors like consultancy and analytics especially treasure these traits because their projects center around improving business and solving problems for their clients. As a result, such firms adopt case study interviews…

January 13, 20150Comments

ByPrateek N. Kumar

Brand Management BTL Event Management Experience Interviews Published Articles

Ciao’ 14 | Now online has become an integral part of the Marketing Mix

A new idea or new campaign can flourish faster with the help of good marketing. Finer market reach always helps in building the brand bigger. The success of major campaigns is a result of great marketing that is constantly backing them up. With 2014 coming to an end we decided to dwell more into the…

December 31, 20140Comments

ByPrateek N. Kumar